CFS History


Cross Financial Strategies, LLC was formed on Friday, February 13, 2009, during one of the worst financial crisis to hit the United States. This terrible crisis crippled and reshaped the financial services industry. Much of this damage was caused by its own doing and, unfortunately, I was extremely close to the epicenter as a financial advisor at Merrill Lynch, now a part of Bank of America.

It's during this time period, that I decided to leave Merrill Lynch and start my own independent financial advisory firm and become affiliated with the largest independent broker/dealer in the country.

I created Cross Financial Strategies.  As a Registered Representative I am affiliated with LPL Financial, a diversified financial services company and the country's largest independent financial broker/dealer*. LPL Financial has $315.6 billion in brokerage and advisory assets as of 12/31/10, 12,444 affiliated financial advisors, and services over 750 financial institutions.

LPL Financial does not develop products and does not have an investment banking or sell-side business, which enables Cross Financial Strategies to operate as a truly independent firm while providing objective investment advice. LPL Financial provides the comprehensive legal oversight and support essential to any financial business. LPL Financial Compliance works with all regulatory agencies on our behalf and ensures that the firm is operating by industry standards.

It's because of this relationship with LPL Financial that I'm able to work with you and my clients in an objective manner! This is in both the Client and Advisors best interest, both working together to build a solid long-term relationship and business model.

*As reported by Financial Planning magazine, June 1996-2011, based on total revenue.